TikTok is introducing a new feature that enables them to cut down on the quantity of AI-made videos appearing in their timelines. This initiative comes as the company announced that it currently hosts more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is being tested over the next few weeks before a full-scale release. This shift coincides with a surge in AI content, driven by new AI video creators.
AI Proliferation Online
Recent reports that nearly a tenth of the most rapidly expanding channels on another major platform primarily display AI-generated videos. A considerable share of this output is deemed low-quality AI content, a phrase for poor-quality, factory-style content that is frequently illogical or surreal.
Our research shows that many people like content made with AI tools, ranging from AI artwork to science explainers, and we want to offer the community the power to see more or less of that, depending on their own preferences,” commented a spokesperson.
Scale of AI Content
The service announced that there are presently 1.3 billion videos on its app tagged as made with AI. Overall, over 100 m pieces of content are submitted to the app every day, making clips made by AI a minor part of its overall inventory.
Customizing Your Feed
Members will be able to reduce or increase the level of AI-generated videos they watch by using the “manage topic” setting in the application and choosing “AI-generated content”. Further subjects that are already be adjusted under the filter cover current affairs, style, beauty, and choreography.
Content Labeling and Policies
TikTok’s policies oblige users to tag convincing artificially created content, and it bans dangerous AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the app will from now on attach an “AI-made” watermark to content produced via its proprietary AI systems, or identified by an collaborative effort for identifying content made by AI. This step is aimed to stop users from trying to evade the tagging system.
Educational Initiatives
The company is also introducing a two million dollar AI literacy fund for experts and organizations to produce learning resources about using AI responsibly. This initiative will benefit non-profit groups focused on teaching coding and technology.
Content Safety Approach
TikTok has defended its content review process, following discussion over plans to make redundant hundreds of review team members in the United Kingdom. It is set to reduce a significant number of roles in its content moderation team in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by AI moderation.
A trust and safety lead clarified that people-led review would continue to be important, but AI can shield workers by removing the most distressing content before it has to be seen by staff. TikTok announced a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to balance humans and technology to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a significant AI assistance is proving valuable process content quickly.”
